David is one part of the husband and wife team behind Mastergroup. Sixth generation farmer and second generation software developer. David is a champion of progressive business and loves what can be achieved using software with the correct mix of innovation business models, technology and on the ground knowledge.
David graduated from Muresk Institute for Agriculture with a Bachelor of Business in Agriculture before spending the next 8 years managing the family farm business. In 2000 David, his wife Natalie and his father Kent formed a specialist software development, consulting, training and support company to take Agrimaster suite of software to the next level and help farmers tap the unrealised potential of their businesses. By 2001 Agrimaster Pty Ltd had evolved into the Master Group and the company took its cash flow management software, expertise and support into the SME market. He is a keen student of business and Agribusiness, he writes and speaks on technology, business improvement & professional development.
David has spent many an hour teaching himself to juggle; he has even used juggling as part of presenting at a few events – there are always juggling balls around our office.